Blogger is a wonderful platform, where you have no limitations in an amount of characters. I can share with my ideas and post from Google Alerts further on. Comments enable to interact with people, that follow me and listen to their suggestion and ideas.
Twitter spreads the words very quickly and only in 140 character you can identify the main point of each post and attract more people to your blog. Also, retweeting and helping shelters to find the owners for their pets can be a very useful function.
YouTube can help to communicate with your followers more personally. I could record a video that could be addressed directly to a specific group of people. Also, if I start directly to work with my local shelter I can post cute videos of pets and so attract more potential owners.
Facebook can help to raise more of international awareness since I use it mostly for the connection with my friends here and from Germany. So, Facebook can be used as for promoting all others platform but also informing people and inspiring them to do the same thing in their community, because doing something about a social problem is good, but know what you're doing and why and also inspire others is better.
Instagram is the best tool just for posting pictures: inspirational quotes, pics of pets and their new owners, new posters, volunteering opportunities, ANYTHING.
LinkedIn is the most professional platform of them all.Whenever you take you campaign on a professional level - that's a place to me. Connecting with people you worked with or want to helps to build partnerships and find new ideas. For my campaign these could be managers of local pet shelters, coordinators, volunteers, etc.
Also, every single platform can be used to promote one other for a successful campaign.
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